Corporate identity and
brand names or logos can be the most valuable marketing
tools which a company possesses. Quite simply, trade marks
sell products and services. Registration of a trade mark
protects this business asset, giving the proprietor the
legal remedy to prevent others from using the same or similar
mark and protecting the legitimate service industry or manufacturing
base. The definition of a 'trade mark' in the Malaysia has
been widened recently to include 'signs' such as the shape
or colour of a container, a jingle, or even a smell.
We provide a full range of trade mark services, including
advising on adoption of new trade marks, filing and prosecuting
of applications, dealing with official objections, advising
regarding third party rights, oppositions and cancellations,
licensing and litigation.
We have considerable experience in representing clients
before the Malaysia Trade Marks Regisry, in person where
necessary. Professional advice should be obtained early
in the process of selecting a trade mark, and certainly
before making any significant expenditure on packaging,
advertising or promotion.
We can carry out extensive national and international searches
before a mark is adopted to assess whether the mark is available
for use and registration without infringing any third party
rights. We also monitor new trade mark applications to warn
our clients where third parties have applied to register
conflicting marks. We file and prosecute trade mark applications
in mission elsewhere in the world through our overseas associates
or through international systems.
Examples of trade/service marks: advertisement, characters,
commercial names, games, logos, magazines, names, odors,
plays, signs, slogans, sporting goods, symbols, titles.
Web pages.
Local Restaurant Specialising in Malay Food Protects its Name
Realising that it had built up substantial goodwill through its loyal customer base who came from afart to satisfy their hunger for well cooked Malay cuisine, a local restaurant wanted to protect its simple sounding name from being used by others.
Little did the owners realise that this could be done by trademarking their name and Adastra handheld them throughout the application process right up to the grant stage. With their mark registered and with Adastra monitoring the market for potential copycats, the restaurant owners felt secure and confident that they would be able to continue serving up good food without having to worry about a competitor coming up with a similar name and taking their business away.
Home Interior Décor Exhibition Fends off Unfair Competition
A major exhibitor who successfully organized an annual exhibition of home interior décor was beginning to attract the attention of competitors who were keen to ride on their success and were organizing similar exhibitions using a similar sounding name in their promotional materials which confused members of the public. Adastra successfully helped the exhibitor trademark the name of the exhibition warned the competition about using identical or similar sounding names. By doing so, the competition backed off , the value of the exhibition was enhanced and public trust in the exhibition was maintained.
Middle Eastern Company's Brandname Protected Worldwide
Through its extensive network and reach, Adastra was able to register and protect close to 100 trademarks belonging to a detergent manufacturer based in the Middle East in a number of territories in Africa, the Middle East and Asia .
